Related: Choosing the best social media platform for your ad campaignĭynamic ads use LinkedIn member information to personalize the ads to each individual. Body copy: Suggested 1,000 character maximum (including spaces).File type: JPEG, GIF (non-animated), or PNG (no flash).Want to drive attendance to an event or increase downloads? This is the tool to get your message to your most valuable customers. It is the ideal tool to deliver highly personalized messages and boost conversions. Get your message directly into customers’ inboxes even if they are not following your company page. LinkedIn Sponsored InMail allows you to reach out to your target audience through LinkedIn’s private messaging system. Related: How to choose a social media advertising agency If your image width is below 200 pixels it will appear as a thumbnail on the left side of the post (see below).Image must be more than 200 pixels in width.Image upload supported types: JPEG, GIF, PNG.Recommended 1.91:1 ratio (1200 pixels by 627 pixels).The supplied URL will automatically scrape in title and image, but you can also upload images manually.With Lead Gen Forms you can invite people interested in your event to sign up through a form on Linkedin to receive tickets. Let’s suppose you are using Linkedin Sponsored Content to promote an event. You can add Linkedin Lead Gen Forms to your sponsored content to display a call to action button to collect qualified leads from people who read your content (see image above).
The one distinction is that it is labeled as sponsored content so as not to be deceiving to those reading it. This is what we call native advertising - when an ad looks like an average person’s post with images, text, and so on. It appears on users’ feeds mixed with other content their connections shared. Sponsored content allows you to share your message with Linkedin members beyond those who are following your company. Related: 20 free tools for marketers and advertisers An essential element of that is knowing LinkedIn’s ad sizes.īelow, we’ve outlined LinkedIn’s different ad dimensions and formats to help you prepare before launching your campaign. To properly convey your message, it is important to know in detail how advertising on LinkedIn works. Because of this, the most effective LinkedIn advertising is that which builds and promotes your brand’s image. LinkedIn ads offer a unique channel for brands to connect with business professionals.
0 kommentar(er)
